about mean mugs world
Mean Mugs World is an international lifestyle brand born in Atlanta and built for the world - operating across the United States, South Africa, and the United Kingdom. Designed for women who know exactly who they are and aren't apologizing for it.
What started as statement coffee mugs has evolved into something much bigger: a global lifestyle rooted in self-expression, confidence, and connection. From products to curated experiences and international events, Mean Mugs World is designed for women who know who they are and don't tone it down for anyone.
We're more than mugs. We're a movement.
A property of Latitude 21 Collective, Est. 2025. Atlanta. Cape Town. London.
PAST PARTNERS:
not just mugs - an entire world
Statement drinkware
Bold mugs and tumblers with unapologetic, personality-driven messaging. Every piece is designed to start a conversation, because your cup should say what you're thinking.
activations & experiences
From wellness and self-care to networking, brand collaborations and curated social experiences, we create spaces designed for connection, discovery and community - online and around the world.
business consulting
We help entrepreneurs and emerging brands turn ideas into strategy. From business development and brand positioning to global brand strategy, partnerships, sponsorships and market expansion. Whether you're building from the ground up or ready to grow beyond your current market, we help create a clear path forward.
creative services
From concept to execution, we provide creative direction, production and development for brands, creators and entertainment projects including campaigns, shoots, branded content, show development and creative strategy.
UPCOMING EVENTS & ACTIVATIONS
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MEAN MUGS ATLANTA LAUNCH
08.01.26
ATL SHOWED OUT! The Mean Mugs Atlanta Launch was an intimate evening of good energy, picture-perfect moments, giveaways, and a room full of women who “get it”. Anchored by engaging panels featuring women who are building, leading, and redefining what it means to show up unapologetically. This was not just a launch party. It is the beginning of something global, starting right here in Atlanta.
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LUSH LENOX SQUARE X MEAN MUGS COLLAB
SIP & SOAP - MEMBERS ONLY
OCTOBER 2026
An intimate self-care experience where wellness meets community. Join Mean Mugs World and LUSH Lenox Square for handcrafted mocktails, personalized skincare consultations, meaningful conversation, and an elevated social designed for Atlanta's creators and tastemakers.
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MEAN MUGS CAPE TOWN LAUNCH
12.20.26
Mean Mugs goes GLOBAL. The Cape Town Launch is a curated night of connection, culture, and celebration brought to life in one of the world's most electric cities. The official international debut of Mean Mugs World, bringing the same unapologetic spirit that started in Atlanta to the heart of South Africa. This is not just a party. It is a movement, and Cape Town is next.
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MEAN MUGS LONDON LAUNCH
COMING SOON
Description From Atlanta to London, the community keeps growing. Join us for an unforgettable evening of connection, conversation, and culture as Mean Mugs World officially launches in the UK. This isn't just another networking event—it's where ambitious women gather, collaborate, and build what's next.goes here
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MEAN MUGS JOHANNESBURG LAUNCH
COMING SOON
The movement continues. The Mean Mugs Johannesburg Launch brings the energy, the community, and the conversation to one of Africa's most powerful and culturally rich cities. A night designed for the woman who is building her own table and isn't waiting for an invitation. Johannesburg is not just a stop on the map. It is a statement.
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OUTLET TEN X MEAN MUGS COLLAB
COMING SOON
Mean Mugs World is taking it across the pond. Our merch is set to be featured on Outlet Ten, a London-based podcast, marking one of our first official brand moments in the UK market. Tune in and watch as Mean Mugs World makes its London debut. This is what global looks like from the ground floor.