MEAN MUGS WORLD

Privacy Policy

Effective Date: October 11, 2026

1. Introduction

Welcome to Mean Mugs World ("Mean Mugs World," "we," "us," or "our"), a lifestyle, membership, and experiences brand operated by Latitude 21 Collective LLC.

We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use the Mean Mugs World mobile application, purchase products or memberships, register for experiences, or otherwise interact with our services.

By using our services, you acknowledge the data practices described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with Mean Mugs World, we may collect the following information:

Personal and Contact Information

  • Full name

  • Email address

  • Telephone number, when provided

  • Mailing or billing address, when required

  • Membership account information and preferences

Membership and Transaction Information

  • Membership status and subscription details

  • Event registrations and attendance information

  • Merchandise orders and purchase history

  • Payment confirmations and transaction records

Payment Information

Payments may be processed through Stripe or other authorized payment providers. When you make a purchase, your payment information may be collected and processed directly by the payment provider.

Mean Mugs World does not intend to store full credit card numbers or card security codes on its own systems. Payment providers may process payment information in accordance with their privacy policies and security practices.

User-Submitted Information

We may collect information you voluntarily submit through membership profiles, contact forms, event registrations, customer support requests, or interactive features offered through our services.

Technical and Diagnostic Information

Our website, mobile application, and service providers may collect technical information, such as device information, application performance data, crash reports, diagnostic information, and usage information, to support security, troubleshooting, and service improvement.

3. How We Use Your Information

We may use personal information to:

  • Create and manage membership accounts

  • Authenticate users and provide access to membership benefits

  • Process purchases, subscriptions, and event registrations

  • Deliver products and provide customer support

  • Communicate important account, payment, and service updates

  • Send newsletters, promotional offers, and event announcements where permitted by applicable law

  • Maintain and improve the performance, functionality, and security of our services

  • Detect fraud, prevent misuse, and comply with legal obligations

We do not require members to participate in marketing communications as a condition of receiving essential account and service notifications.

4. Marketing Communications

Mean Mugs World may send communications about upcoming experiences, exclusive membership opportunities, merchandise releases, partnerships, and other brand activities.

You may unsubscribe from promotional emails using the unsubscribe link included in those communications or by contacting us.

Transactional communications, including membership confirmations, receipts, security notices, and important account updates, may continue when necessary to provide our services.

5. Sharing Information With Service Providers

We may share information with trusted service providers only as reasonably necessary to operate our services, subject to their respective roles and applicable privacy obligations.

These providers may include:

  • Stripe: Payment processing and subscription-related transactions

  • Base44 and applicable application infrastructure providers: Application functionality, hosting, authentication, and technical support

  • Shopify and related commerce providers: Online merchandise sales, order processing, and storefront services, where applicable

  • Email and communications providers: Delivery of account notifications and marketing communications

  • Analytics and diagnostic providers: Technical monitoring, troubleshooting, and service improvement, where enabled

We may also disclose information when required by law, to protect rights and safety, or in connection with a legitimate business transaction.

We do not sell member personal information to data brokers as part of our intended business practices.

Any advertising-related sharing or cross-service tracking, if introduced, will be disclosed and handled in accordance with applicable law and platform requirements.

6. Cookies and Similar Technologies

Our website and application may use cookies, local storage, or similar technologies to maintain sessions, support essential functionality, remember preferences, protect accounts, and understand technical performance.

Some third-party integrations may use their own technologies in accordance with their privacy practices.

Where required by law, we will provide applicable choices or obtain consent for nonessential technologies.

7. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, alteration, or disclosure.

Payment transactions may be secured through third-party payment processing systems.

No online service or electronic storage system can guarantee absolute security.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide membership services, complete transactions, maintain business records, resolve disputes, meet legal obligations, and protect our legitimate interests.

Retention periods may vary depending on the type of information, the purpose of collection, and applicable legal requirements.

When information is no longer required, we take reasonable steps to delete, de-identify, or securely dispose of it, subject to applicable retention obligations.

9. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information

  • Withdraw certain permissions or consents

  • Opt out of promotional communications

  • Request information about how your personal information is used or disclosed

To submit a privacy request, contact us using the information provided in Section 14.

We may need to verify your identity before fulfilling certain requests. Some information may be retained when legally required or otherwise permitted.

10. Account Deletion

Members may request deletion of their Mean Mugs World account and associated personal information by contacting our support team using the contact details below or through an account deletion feature where available.

Deletion requests will be handled in accordance with applicable law, subject to necessary security checks and lawful retention requirements.

Canceling a paid subscription and deleting an account may involve separate steps.

11. Children's Privacy

Mean Mugs World is intended for individuals aged 18 and older.

We do not knowingly collect personal information from children under 13. If we learn that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

Parents or guardians who believe a child has submitted personal information may contact us.

12. International Users

Mean Mugs World operates internationally, including activities in the United States, South Africa, and the United Kingdom.

Your information may be processed or stored in countries other than the country in which you reside, depending on the location of our service providers and business operations.

Where applicable, we will use appropriate safeguards for international transfers and comply with relevant data protection requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, business operations, or legal obligations.

The updated policy will be posted on our website with a revised effective date. Where legally required, we will provide additional notice or seek consent.

14. Contact Us

For questions, privacy requests, or concerns about this Privacy Policy, please contact:

Mean Mugs World
Operated by Latitude 21 Collective LLC
Website: https://meanmugsworld.com
Privacy Email: [INSERT ACTIVE PRIVACY CONTACT EMAIL]

15. Third-Party Services

Our services may contain links to third-party websites, payment platforms, event registration services, or social media platforms.

We are not responsible for the privacy practices of independently operated third-party services. We encourage users to review their applicable privacy policies before providing personal information.

Mean Mugs World
Curated Experiences. Meaningful Connections.

Last Updated: October 11, 2026